Love coffee; hate waste
About 8 years ago I noticed the odd practice of making room for cream. It’s like dumping a quarter of your sandwich in the garbage because you like to add mayo. However, like most people I never considered it to be a big problem; just a bit wasteful (and stupid). Then I ran the numbers.
Turns out the uniquely-American practice of making room for cream wastes billions of gallons of water annually. Whether you drink coffee, or not, you should know that it take 2500 gallons of water to produce one pound of coffee.
So I did what any mad inventor with the desire to make a difference would do: eliminate the problem with a simple solution, and fund organizations tasked with providing fresh water to the billion people without.
I hope you take a few minutes to learn why my coffee cup can significantly reduce the waste generated by one of the largest industries on earth.
Every aspect of this project was done without raising a cent of capital, but I’m definitely going to need some help as I begin the next phase of this project (San Francisco Beta Campaign), which is schedule to begin in April. I’m looking for contributions, sponsorships, and a little grassroots assistance. Contact me if you love coffee, but hate waste.
Posted in Announcement, Innovation Leave a comment
Apple, Startup [Sector Labs] Go to Trial Over Pod Trademark
Apple is scheduled to go to trial with a startup to fight over a three-letter word: Pod.
The trademark battle centers on independent entrepreneur Daniel Kokin (right), founder of startup Sector Labs, and his in-development video projector called Video Pod. Apple had previously filed oppositions against Kokin’s usage of “Pod,” alleging that it would cause customers to confuse it with Apple’s iPod products.
Wired.com first reported on Kokin’s trademark battle with Apple in early 2009, and now the two parties are finally set to go to trial over the next month.
“My team started working on the Video Pod in 2000, and it took us years to go from prototype to funded,” Kokin said. “At that time, Apple didn’t even enter our minds as a competitor. Now it’s 2010, and I still don’t think Apple is interested in video projection, but I’m supposed to rename our product because Apple also uses pod?”
Read the entire article at Wired. | Follow the comment stream on Reddit. Pretty funny.
Start the video at about 4:18
Posted in By the way..., Gadgets, Newsworthy Tagged Apple, Daniel Kokin, Trademarks, Video Pod Leave a comment
